In 1946, working from premises in St John Street in London's
Clerkenwell district, Asher and Rebecca Loftus established Accurist with
the intention of creating a brand name of lasting value. Like much of
the competition at that time, Accurist watches were made entirely from
Swiss components; a positive sales point that guaranteed quality, and
which coupled with competitive pricing helped establish our reputation
for value.
Accurist became the first watch company to actively promote the 21
JEWEL lever-movement and Accurist 21 JEWELS became the Company Slogan
setting a standard in watches that was later to be followed by many of
our competitors.
Nearly 70 years later Accurist have been crafting watches that are full of
True British Design, style and represent exceptional value for money.
This has never changed but the world around has and we are delighted to
present our brand in a fresh new way. Our imagery reflects not only our
‘Britishness’ but also our relevance in today’s world. Our heritage is
rich and our viewpoint is razor sharp – we are constantly on the lookout
for new inspiration that will lead to our new and exciting designs. We
have divided our timepieces into seven distinct families – Sport,
Collection, Charmed, Vintage, Precision, Ceramic and Gold – each of
which has an array of beautiful watches to suit taste, preference and
performance requirements.